Event Description:
Turn Your Brand Into a Revenue Driver: The ACTIVE Framework in Action with Ross Drakes
Ross Drakes has spent 18 years building brands at his agency, Nicework, partnering with everyone from global powerhouses like Nike to the original inventors of the hamburger. An acclaimed global speaker with a 9.6 rating, Ross recently completed a 12-chapter tour for EO.
He is the creator of the ACTIVE Framework, a practical system designed to help businesses transform their brands from cost centres into revenue drivers by creating meaningful differentiation and lasting customer loyalty.
Ross is known for delivering high-energy, hands-on experiences that go beyond inspiration and create immediate, tangible impact.
Event Details
Date: April 28, 2026
Time: 8:30 AM - 1:00 PM
Location: SWBC Payroll + HR | 9311 San Pedro Ave, 10th Floor, San Antonio TX 78216
Day Chair: Krisana Puccio / krisana@pineappleschool.com / (210) 883-7699
Why You Should Attend: If you are ready to stop treating your brand like a marketing expense and start leveraging it as a growth engine, this session will challenge and equip you.
You will gain a clear framework for differentiation, a stronger brand point of view, and actionable strategies to create deeper customer loyalty and measurable business impact.
RSVP / Registration: EO Members, EOA Participants, Strategic Alliance Partners (SAPs), and Prospective Members are welcome
Attire: Smart Casual. Comfortable, confident, and workshop ready
Desired Impact: Inspire members to think differently about brand strategy, unlock revenue potential within their existing brand, and leave with practical tools to create stronger alignment, loyalty, and competitive advantage.